Microtropolis
Site | New York, New York |
Year | 2012 |
For | Microsoft |
With | Mother, New York |
Type | branding |
Goal | activate |
Scope | $$ |
Microsoft commissioned Mother Design to build a scaled model of Manhattan for a product launch on Pier 57, where visitors were invited to visit kiosks throughout the model. The event was a celebration of the neighborhoods of the city, and the rich sense memories we have of those places.
MorrowSound provided 24 min soundtracks (1 min per hour of the day) that attracted visitors to points of interest and interaction on their walk. Each was a mixture of music and natural ambience that captured the spirited, if a little chaotic, rhythms of life throughout the city.