The Pro Football Hall of Fame is a tribute to the stories of football and to the talents and triumphs of game's greatest legends, with emphasis on the museum's core values: courage, dedication, vision, fair play, integrity and excellence. While visitors explore the display cases, exhibit designers wanted a listening experience that captured the urgency and play-by-play excitement of the sport.

MorrowSound installed an immersive audio narrative that condenses a football game into three minutes and includes the call-and-response of game events and crowd reaction, referees and field ambience, and several detailed plays that put the listener in the perspective of players in the middle of the action.